Our Clients – Our Performance
As of May 2020 we have 215 customers in the GTA and we’re growing at an annual rate of approximately 10%.
We measure our performance with two indices:
Customers LOSS UNDER 6 months of service: Six months of service is usually a good milestone where we get to know if there is a good match between the available cleaning crews and our clients. Once we’re over this hump it’s usually sailing from there. Since July 2013, We are tracking at 6.5% (with a 10% fluctuation) of customer loss during the first 6 months.
Customers RETENTION BEYOND 6 months of service: Since we started applying this metric in July 2013, our customer retention stands at 88% (with a 10% fluctuation). Note that the 22% loss includes jobs that we decline, businesses lost to budget cleaning companies, and of course when we fail to meet our clients’ demands.
We’ve come to learn that over 80% of our job losses are due to shortcomings in communication at the contract stage and when interacting with our crews.
Stay tuned for the Arelli dedicated Applications for iPhone and Android and Desktop. This should help us reduce the number of job losses, while keeping our current customer base happier than ever.
Target launch is October 2020 for the first release.
In the meantime here are just a handful of our customers.